RPA-013 — Customer Loyalty Programme

Managing loyalty points, rewards, member profiles, and personalized offers for registered customers.

Data Details

Data Subjects

Data Volume

15,000 - 40,000 members

Data Categories

Processing Type

Analysis

Automated Decision-Making

Yes

Legal Basis

Consent

Consent Mechanism

Programme registration form with consent checkboxes

Purpose

Rewarding customer loyalty, driving repeat purchases, and personalizing customer experience.

Legal Basis Detail

Members provide explicit consent during loyalty programme registration.

Recipients & Transfers

Cross-Border

Internal Recipients

External Recipients

Transfer Countries

Transfer Safeguards

Data Processing Agreement with loyalty platform provider based in UAE.

Retention & Security

Retention Period

5 years after programme membership ends

Retention Justification

—

Security Measures

PDPL Compliance Assessment

Update →

D1 Data Subject Rights & Consent

88%

Compliant

All requirements for Data Subject Rights & Consent are met. Documentation is complete and up to date.

D2 Processing Principles & Lawful Basis

85%

Compliant

All requirements for Processing Principles & Lawful Basis are met. Documentation is complete and up to date.

D3 Data Protection & Security

82%

Compliant

All requirements for Data Protection & Security are met. Documentation is complete and up to date.

D4 Organizational Requirements & Governance

75%

Partial

Most requirements for Organizational Requirements & Governance are addressed. Some gaps identified in documentation or p…

D5 Cross-Border Data Transfer

65%

Partial

Most requirements for Cross-Border Data Transfer are addressed. Some gaps identified in documentation or process.

D6 Compliance & Accountability

80%

Compliant

All requirements for Compliance & Accountability are met. Documentation is complete and up to date.

Associated Risks

1

Medium Loyalty programme using automated profiling without disclosure… Open